About Us

I had the pleasure of having Matt on my team when I was President of Wunderman Canada. Over a five year period Matt oversaw database strategy and implementation for our Canadian clients. And, importantly, he also stepped into a mission critical role of providing interim management for our Customer Relationship Center. During that time Matt played a critical role in not only overseeing the operation and staff, but also in recruiting a full-time management replacement. A true team player and always steady hand at the helm, Matt ensured that the CRC would not only survive, but went on to thrive as a key engine for optimizing our clients’ CRM requirements

I worked with Matt Czyl for 5 years at Icon where he was SVP Marketing and managed our Marketing & Sales Administration functions reporting directly to me as the EVP Sales & Marketing.

Matt is a consummate Marketing & Sales professional with a unique blend of talents & skills that would normally require the hiring of 2 or 3 people. He is fully knowledgeable and talented in the areas of marketing strategy, website creation and SEO maintenance, digital and print advertising, CRM & e-blast/digital marketing, Omnichannel retailing, sales administration, social media marketing, and more.

He was a great asset and co-strategist for me and I highly recommend him for any and all of the roles and skills mentioned above

Matt joined The Icon Companies in January 2009. His primary objective was to help us grow and diversify our client base. Five years later, we had more than doubled our client base and significantly increased our business development activity. This was due in large part to Matt's work, in conjunction with a coordinated effort with our sales group.

Within the first year Matt was here, he transformed our marketing efforts into Web and digital channels, while installing a marketing operation and the analytic tools to support our lead management.

Over the next four years, Matt stayed at the forefront, outpacing our competitors. In fact, many of our competitors were envious and attempted to copy our marketing model.

I also appreciated Matt's strategic insights into the markets we served and evolved into. He guided us into the healthcare industry, while establishing a strategy to penetrate the designer and architectural segments that play a key role in the decision-making process with end clients. We have more than tripled our market share in healthcare over the last three years, and it continues to grow.

I highly recommend him.

I brought on Matt Czyl as a consultant to help stabilize and integrate our company's marketing message. Matt was a great help and guiding force in developing a new main website, spinning off the website for our billboard division, putting in automated marketing systems, launching a new logo type and a host of other important activities.

I highly recommend him.

The rebranding effort of brought clarity to our customer base as to who we are and what we do as a company...which was not clear prior to this initiative.

I always appreciated that Matt could do a lot with a limited marketing budget. Even when we continued to reduce our budget, Matt continued to efficiently manage his department to provide needed results. Many of the marketing initiatives Matt has fostered and implemented have been copied by our competitors. He has the experience, creativity and ability to work with a tight budget to get results.

Matt has been and continues to be a great resource for us to shape our marketing and sales efforts.   I can always count on Matt to bring us a comprehensive and leading-edge strategy.  He is a true "results-oriented" thinker that helps us reach our objectives faster and more efficiently and effectively than I could have thought possible.  I highly recommend Matt to any company that wants to drive sales and profit growth through the design and execution of strategic sales and marketing plans.

Matt has always a great asset to me in my business being an intuitive marketer with real world experience supporting my sales efforts, as a friend and mentor who "thinks out of the box" and a great communicator who helps shape our message to our clients.

I worked for Matt for the 5 years he was at Icon and found Matt to be one of the best marketing and sales development professionals I have ever had the pleasure of working with. 

During Matt's tenure at Icon, he updated our website, kept it current with relevant SEO maintenance, started our e-blast and digital marketing campaigns, and updated our print advertising to be more focused in digital formats. 

During Matt's tenure, these efforts resulted in numerous new customers for Icon.